AFHC








Speakers Bureau

AFHC has created a premiere panel of managed care experts -- the nation's leaders in managed care.

Panel Members include:

Martin A. Hadelman
Robert J. Dondes
Gregory S. Mercer
Marc. A. Cohen
Gerry Purcell


Martin A. Hadelman: Martin has been directly involved in the Managed Care field since 1970. He wrote the first HMO contract in the United States. He served as President and CEO of two HMOs and Managing Partner of another HMO. He development and operated the fourth Federally Qualified HMO in the United States. Mr. Hadelman also served as CEO of a 52 physician mutlispecialty group practice. He developed primary care and multispecialty facilities. He provides services to health care providers, insurance companies, Third Party Administrators, HMOs, PPO, Provider Service Networks, Integrated Delivery Systems and employers. His knowledge covers the full spectrum of Managed Care, employer and health care provider issues. In addition, he speaks nationally and publishes frequently on Managed Care Issues.

He is currently President of Advisors For Health Care. He has also served as President & CEO of HealthSecure, CEO of Atlanta Medical Associates, Managing Partner for Partners Health Plan of Georgia (later Aetna Health Plans), and President & CEO of Piedmont Health Care Corporation.

Mr. Hadelman received his Bachelors of Industrial Administration from the University of Connecticut and Masters of Business Administration in Health Care Administration from The George Washington University.

Mr. Hadelman's experience in Managed Care extends from the simple to the very complex issues of Managed Care entities in respect to the dynamics of working with health care providers, insurance carriers, government regulators and employers. His broad based knowledge provides an overall perspective to the Moderated By Expert Forum.

Mr. Hadelman Has Offered Presentations and Seminars for the Following Medical Groups and Organizations

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Robert J. Dondes: Mr. Dondes is one of the foremost authorities on the operational services of Health Maintenance Organizations in the United States. His knowledge of contractual relationships, MIS operations, valuation, enrollment, capitation, case management, pharmacy, financial analysis among other "hands-on-experience" is unique in the "young" managed care industry. His experience spans 12 years of senior level management.

He served as President of Potomac Medical Services and Chief Operating Officer of Chesapeake Health Plan as well as Corporate Vice President of Management Services of Healthwise of America, a United Healthcare Corporation. He also served as Director of Operations of the The Wellcare Management Group and Director of Member Services for The George Washington University Health Plan.

Mr. Dondes undergraduate studies were at the University of Michigan. His medical studies were at the University of Michigan Medical School with further studies at the State University of New York.

His experience in all aspects of organizational operations of HMOs will provide a unique perspective to the Expert Forum.

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Gregory S. Mercer: Mr. Mercer has over 13 years of managed health care experience primarily in the sales and marketing area. His experience with major HMO companies provides him with the knowledge of what "will' and "will not" succeed in the sales and marketing of HMO products. He is and has been involved in the multiproduct offerings of HMOs and has seen them evolve. He has also been responsible for the marketing of one of the nations largest PPOs as well.

Mr. Mercer is currently Director of Marketing and Planning for Kaiser Foundation Health Plan of Georgia. He also was Director of Marketing of Principal Health Care of Georgia, President of Dental Care Affiliates (Dental HMO), Regional Director of Small Business Market, Director of Managed Care Integration, Marketing Director and Executive Director of Aetna Health Plans of Georgia as well as Director of Network Operations, Director of Marketing for Health America.

Mr. Mercer received his education at Allegheny College, in Pennslyvania.

His experience in all aspects of sales, marketing and other organizational operations of HMOs will provide a unique perspective to the Moderated By Expert Forum.

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Marc. A. Cohen: Mr. Cohen has broad knowledge of Managed Care from the provider perspective. His experience covers the complete range -- from management operations, marketing and negotiating contracts, and primary care clinic development to business development, turnaround and start-up strategies, and recruitment for managed care practice management. His 20 years of experience provide him with unique knowledge of the health care industry.

He is currently serving as Senior Consultant, HealthNetwork USA and performing consulting assignments in Managed Care, home care and practice management. He also recruits senior executives for medical group practices focusing on Managed Care. He has served as General Manager for Hospice Care, Inc., Executive Director for Planned Parenthood, Coordinator for Maternal Health Services (while he was going to law school as well as other senior level positions. He has observed and been part of the development of the Managed Care world on the provider side.

Mr. Cohen received his law degree from Atlanta Law School, His Master of Arts from Queens College and a Bachelor of Arts form City University of New York.

Mr. Cohen's experience in provider development and operations as well as his Managed Care experience provides a unique perspective to the Expert Forum.

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Gerry Purcell: Mr. Purcell is a Regional Sales Manager for Consultec Prescription Benefits Management (PBM) in Atlanta, GA. Consultec provides PBM services to over 2 million members and is one of the fastest growing PBMs in the United States. Gerry provides consulting and pharmacy management services to Health Maintenance Organizations, managed care companies, third party administrators, state and local governments, workers compensation programs, and individual companies.

Mr. Purcell's expertise includes pharmacy network development, formulary and rebate management, drug utilization review, disease state management, benefit design, and HEDIS reporting. Pharmacy benefits is an integral part of the total benefit, usually representing between 10% - 20% of the total claim dollar. The decisions made in this area often impact the total patient care cycle (i.e. hospital utilization, recovery, etc.). His approach to pharmacy benefits is simple: to assist clients in designing a pharmacy benefit that achieves optimal health outcomes at the lowest market cost. His work with clients results in savings of 15% - 30% in pharmacy costs.

Prior to joining Consultec, he served on the rnarketing team at Kaiser Permanente. At Kaiser, he was instrumental in developing products targeted for small to medium size companies. He also served on the Georgia Region HEDIS Team.


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